12 Essentials of Digital Marketing

What is this ‘Microlearning Course’ about?

You will learn the basics of Digital Marketing focusing on:

• Digital Marketing in Email Marketing

• Digital Marketing in Search Engine Marketing (think Google)

• Digital Marketing in Social Media Marketing (think Facebook, Instagram and Twitter)

Who is this course designed for?

This course is suitable for entrepreneurs and participants from organizations and businesses who want to learn the basics of Digital Marketing and how it can potentially impact a business or organization. There are bonus features for participants who are active in promoting causes in non-profit organizations too.

What will you take away?

At the end of this course, you will be able to:

• Understand what Digital Marketing is

• Appreciate the key players in the Digital Marketing world

• Comprehend the important Digital Marketing tools that can impact you and your organization

Session:

1. Before We Begin
2. What is Digital Marketing?
3. The Digital Marketing World
4. Behind the Scenes of a Web Page
5. Not All Web Pages Are Created Equal
6. Directing Traffic to your Web Page
7. Getting to Pole Position
8. On-Page SEO – Web Page Relevance
9. Off-Page SEO – A Popularity Contest!
10. Search Engine Marketing – Boosting your Web Page
11. Let’s Talk Social Media Marketing!
12. We Need a Social Media Marketing Plan!
13. Cool Tools for Social Media Marketing