About Course
What is this ‘Microlearning Course’ about?
Understanding your customers is a very important component of achieving marketing and business success. The ability to ask the right questions to understand the underlying human psychology, customs, attitudes, and habits will be key to help companies design products and services that are competitively superior in meeting customer needs and can even influence buying behaviors.
Who is this course designed for?
Participants who are interested to know more about consumer psychology and business owners or marketers who would like a quick refresher about how to energize their brands for their customers.
What will learners take away?
After this course, participants will be able to appreciate the complex consumer psyche and how they consider products before making a purchase. Understanding this consumer psyche helps a business owner to develop more effective strategies that can better satisfy customers.
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