Creating Unforgettable Experiences Through Customer Service

Categories: Retail & Hospitality
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About Course

What is this ‘Microlearning Course’ about?

This course will equip learners with the fundamental knowledge and skills to practice of excellent service. It aims to deepen their understanding of service encounter, organizational customer service philosophies and culture, and its impacts on customer service cycle.

Who is this course designed for?

Learners and customer service practitioners who are interested to develop and establish a customer service culture within their areas of work and elevate service standards for their customers.

What will you take away?

At the end of this course, you will be able to:

  • Define service encounter and its stakeholders.

  • Describe the role of operations in achieving service excellence.

  • Apply suggested work practices that lead to the delivery of excellent service.

  • Apply consistent & sustainable positive service experiences.

  • Identify customers’ perception points.

  • Describe excellent service mannerisms and professional appearance.

  • State the benefits of empowering service staff members.

  • Describe appropriate forms of language to win a customer.

  • Choose key customer touch point techniques that matter most to the internal & external customer. Examine service standards

Session:

  1. Before We Begin…
  2. Fundamentals of Service Excellence
  3. Service Encounter
  4. Defining the Service Encounter
  5. Stakeholders of the service encounter
  6. Moments of Truth
  7. Customer Interactions Part 1
  8. Customer Interactions Part 2
  9. Customer Perception
  10. Perception Creators
  11. Service Standards
  12. Dealing with an Angry Customer
  13. Power of a Few Words
  14. Delighting Your Customer
  15. End-Program Survey
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What Will You Learn?

  • Customer service should not be a department, it should be the entire company - Tong Hsieh, CEO of Zappos.

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