Finding the Essence of Your Personal Brand

Categories: Personal Development
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About Course

What is this ‘Microlearning Course’ about?

Today’s world is all about the individual. It can often be hard to drown out the noise and carve out for yourself a place in the media that celebrates the unique You. I’m here to teach you how to craft a cohesive personal brand as well as go over all the strategies for putting your brand out there.

Who is this course designed for?

19-40 yr old women, entrepreneurs, business owners, public relations staff, and emerging women leaders looking to streamline their brand. These women may have several various projects and job roles and have trouble to have one brand promise. The target audience has mid to upper income who want to continue to grow their media presence and has the means to do so. They are self-motivated and part of women empowerment organizations such as IPWS, Girl Boss, etc.

What will you take away?

  1. Craft a cohesive personal brand and brand promise

  2. Strip down your message so that it is easily repeatable and memorable

  3. Deliver to your audience the fascinating story of your “Why”

  4. Create a brand that is a keyhole to a multifaceted you

  5. Create a brand that recognizes an evolving you while staying true to your Why

  6. Put your personal brand out there in a strategic and powerful way.

Session:

  1. Welcome to the Personal Branding Course
  2. Get to Know You
  3. Crafting a Cohesive Personal Brand
  4. The Big Five
  5. The Fascinating Story of Your Why
  6. What I Wish I’d Known…
  7. One Brand for a Multifaceted You
  8. One Brand for an Evolving You
  9. Put Your Personal Brand Out There
  10. Team You – Personal Branding Team
  11. Review
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What Will You Learn?

  • A personal brand exists whether or not you create it for yourself. How you appear online has grown increasingly important in the last year as most of our interactions, both personal and professional, have been on digital platforms like LinkedIn. In this microlearning course, you will learn from TIME Magazine's Hero of Environment - Peggy Liu on how to craft a cohesive personal brand that is true to your personal why and stand out from the crowd.

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