Introduction to Brand Strategy

What is this ‘Microlearning Course’ about?

This course will help learners to acquire skills and knowledge to develop an effective brand strategy in order to create a unique identity and to differentiate from the competition.

Who is this course designed for?

This course is targetted at designers who want to provide brand identity solutions at a more strategic level. It is also for small-size brand owners wanting to launch or manage their brands.

What will you take away?

At the end of the program,  you will acquire knowledge of basic brand strategy will allow design consultants working on brand identity projects to propose creative solutions grounded on sound strategic focus, creating visual expressions that are consistent and clear in communication.

Session:

1. Before We Begin…
2. What is a Brand?
3. Why is a Brand more than a Logo?
4. A Wider Understanding of a Brand
5. Brand Terminology, Part 1/2
6. Brand Terminology, Part 2/2
7. Investigating a Brand, Part 1/2
8. Investigating a brand, Part 2/2
9. Looking for the Whitespace
10. Brand Strategy for the Designer