Introduction to Social Media Analytics

What is this ‘Microlearning Course’ about?

This course will introduce learners to the fundamentals of social media analytics. Participants will learn the types of data obtainable from popular social media platforms and how the data could be used by organizations in their operations and marketing efforts.

Who is this course designed for?

Learners who are keen to learn how social media data can be harnessed by organisations to drive decisions.

What will you take away?

At the end of this course, you will be able to:

• Define web and social media analytics

• Describe the process of web and social media analytics

• Describe the overview of applications for web and social media analytics

• Identify tools and solutions for web and social media analytics

• Describe the relationship between web and social analytics, and text analytics

Session:

1. Before We Begin
2. The Power of Social Media
3. Social Media Data
4. Seven Layers of Social Media Analytics
5. Using your Social Media Data
6. What, Why and How
7. Traditional Web vs Social Media
8. Life-Cycle of Social Media Analytics
9. The Marketing Funnel
10. Metrics – What to Monitor?
11. Challenges of Social Media Analytics
12. Tools for Social Media Analytics
13. Wrapping Up…