Merchandising 123 for e-commerce

What is this ‘Microlearning Course’ about?

This course will equip participants with the essentials skills and knowledge of e-commerce merchandising. Participants will learn how to manage merchandise mix to meet evolving needs of consumers in e-commerce.

Who is this course designed for?

Individuals who aspires to be online entreprenuers.

What will you take away?

At the end of the course, you will learn the basics of e-merchandising focusing on:

1. Inventory turnover

2. Maximising the profit margin

3. Managing product lines and product mix

Session:

1. Before We Begin
2. What is Merchandise Management?
3. 4 Key decisions in Merchandise Management
4. Decision 1A : What To Buy (I)
5. Decision 1B: What To Buy (II)
6. Decision 2A: Where To Buy (I)
7. Decision 2B : Where To Buy (II)
8. Decision 3: How Much To Buy
9. Decision 4: When To Buy
10. Pricing Strategies
11. Retail Mathematics- Gross Margin
12. Ethical issues in merchandising
13. To Sum Up