MICE Business Strategies Essentials

What is this ‘Microlearning Course’ about?

This course will provide participants with insights into sales, marketing and revenue management strategies for the MICE industry and discuss the trends and challenges in the industry.

Who is this course designed for?

Learners who are interested to deepen their knowledge about the MICE industry and/or considering to explore a career in the MICE, Hospitality, Hotel or Venue Owners sectors.

What will you take away?

At the end of this course, you will be able to:

• Identify the sales process within MICE

• Discuss marketing strategies that can be used in MICE

• Examine trends and challenges in the MICE industry

• Discuss revenue management

• Identify post-event evaluation methods for MICE events

Session:

1. Before We Begin
2. First Things First
3. Planning for MICE Events
4. Sales Processes in MICE industry
5. Marketing Strategies for MICE industry
6. Market Segmentation
7. Service Marketing
8. Preparing for a Bid
9. Event Operations
10. Revenue Management for MICE Venues
11. Risk Management
12. Forecasting Trends for the MICE Industry
13. Technology in the MICE Industry
14. Post Event Evaluation
15. Learning Assessment and Feedback