The MICE Business

What is this ‘Microlearning Course’ about?

This session aims to provide an overview of the MICE industry in Singapore. Journey with Gnowbe as we discuss why MICE is so important to a destination, especially its contribution to the economy. We will also look into the relationship between MICE events and tourism.

Who is this course designed for?

This program is for young professionals who are keen to find out more about the MICE industry especially if you are going to explore a career in the MICE/Hospitality/Hotel/Venue Owners sector.

What will you take away?

You will understand the dynamic nature of the MICE industry.

Session:

1. Before We Begin

2. First Things First

3. Introduction to MICE

4. It’s a “Business Event”!

5. MICE Accolades