{"id":1960,"date":"2024-02-21T11:47:19","date_gmt":"2024-02-21T04:47:19","guid":{"rendered":"https:\/\/polinator.co.id\/?post_type=courses&p=1960"},"modified":"2024-02-21T11:48:07","modified_gmt":"2024-02-21T04:48:07","slug":"developing-a-strategic-brand-blueprint","status":"publish","type":"courses","link":"https:\/\/polinator.co.id\/id\/courses\/developing-a-strategic-brand-blueprint\/","title":{"rendered":"Developing A Strategic Brand Blueprint"},"content":{"rendered":"
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What is this ‘Microlearning Course’\u00a0about?<\/strong><\/h3>\n

This course will equip participants with knowledge and skills on branding strategy to help an organization or company to develop a better brand experience from a strategy point of view.<\/p>\n

Who is this course designed for?<\/strong><\/h3>\n

Designers and brand owners who are interested to learn how to develop a brand blueprint for designing a brand identity.<\/p>\n

What will you take away?<\/strong><\/h3>\n

At the end of this course, you will be able to:<\/p>\n

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  1. \n

    Describe the function of brand positioning.<\/p>\n<\/li>\n

  2. \n

    Draft brand positioning statements for practice and future application.<\/p>\n<\/li>\n

  3. \n

    Apply the theories used in describing brand personalities.<\/p>\n<\/li>\n

  4. \n

    Apply the usage of brand narrative for brand messaging.<\/p>\n<\/li>\n

  5. \n

    Identify the various categories on profiling a target audience.<\/p>\n<\/li>\n

  6. \n

    Propose a persona of the target audience for a brand.<\/p>\n<\/li>\n<\/ol>\n

    Instructor\u2019s Profile<\/strong><\/h3>\n

    Patricia Tan<\/strong> is a lecturer from the School of Design at Temasek Polytechnic. She has worked as a designer for more than 15 years before embarking on her academic career. She specialises in teaching Branding subjects offered to students.<\/p>\n

    <\/h3>\n

    Session:<\/strong><\/h3>\n
      \n
    1. Before We Begin<\/strong><\/li>\n
    2. Using a Brand Ladder for Brand Positioning<\/strong><\/li>\n
    3. Brand Positioning Statement – Part 1\/2<\/strong><\/li>\n
    4. Brand Positioning Statement – Part 2\/2<\/strong><\/li>\n
    5. Unpacking the Brand Positioning Statement<\/strong><\/li>\n
    6. Importance of Measurement Uncertainty<\/strong><\/li>\n
    7. Building a Brand Personality<\/strong><\/li>\n
    8. Brand Personalities We Know<\/strong><\/li>\n
    9. Brand Narrative or Brand Story<\/strong><\/li>\n
    10. Estimation Process in GUM Approach<\/strong><\/li>\n
    11. Developing a Brand Blueprint – Case Study<\/strong><\/li>\n
    12. Creating a Persona<\/strong><\/li>\n
    13. Final Word<\/strong><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      What is this ‘Microlearning Course’\u00a0about? This course will equip participants with knowledge and skills on branding strategy to help an organization or company to develop a better brand experience from a strategy point of view. Who is this course designed for? Designers and brand owners who are interested to learn how to develop a brand […]<\/p>","protected":false},"author":1,"featured_media":1961,"template":"","course-category":[57],"course-tag":[],"class_list":["post-1960","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-sales-marketing"],"_links":{"self":[{"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/courses\/1960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/media\/1961"}],"wp:attachment":[{"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/media?parent=1960"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/course-category?post=1960"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/polinator.co.id\/id\/wp-json\/wp\/v2\/course-tag?post=1960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}